My computing history.
You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever
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1981
BBC Micro computer - my Primary School gets one - the first computer I have used
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Age 9 : I become the IT 'monitor' for the school - exploring and setting things up for the teachers
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1987
8086 chip PC - High School would get me hands-on, and learning Turbo Pascal
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1990
Sixth Form project - a friend and I implemented an inventories database for our Health Authority!
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1993
CERN : 3rd year Physics research project used Fortran with remote data from the ALEPH particle detector
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1995
Postgraduate research included 'the Educational use of multi-media and internet-based information'
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1997
Mars Pathfinder : As a Physics teacher I would take all my pupils to use the live data from the Sojourner rover on Mars
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1998
HTML club - I would run after-school clubs on web development. We would build the school's first website.
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1999
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2000
dotCom startup : Dendral - I switched professions, to become a fulltime developer - #2 in a VC backed neural-semantic net startup, way ahead of it's time
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2004
CSW Healthcare : NPfIT - a small cog in one of the largest IT projects in UK history - the national data spine
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2006
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2006
XML Summer School - Jeff Barr would talk about Amazon's new S3 service -which would herald the start of AWS
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MSc in Information Technology … while working on another side-project ;)
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2006
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2007
CSW : won British Computer Society’s SME Organisation of the year 2007. From a team 30 to 150 in 9 months.
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ISO/BSi Technical Committee member for IST41 - technical reviews of key standards ODF and OOXML.
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2007
Adobe : joined as Senior Technical Manager, would become manager responsible for Professional Services EMEA for the Scene7 product.
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2008
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2009
Conference speaking including Adobe Summit, Digital London, and Webinars
Followed by meetup talks and 'finding my voice'. -
2012
Amplience : Director of Professional Services, in this Amplified User Experience focused UK startup.
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2014
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2015
Amplience: became Director of Pre-Sales - as we achieved 425% growth over 3 years. ($37M series C)
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Authored ‘Practical Responsive Images’, published by Five Simple Steps. Sold 1000+ copies release day.
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2016
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2017
Storyus : the family-friendly storytelling platform - I started building the ideal 'slow social' platform.
This timeline is part of it. -
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2018
Cloudinary : Principal Solution Engineer : I joined this developer-first Dynamic Media platform, 500k+ users, 40 billion + assets
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2019
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Aside from technical pre-sales, I would lead some of our Enterprise Training, present 'No Forking Way' at ImageCon (CA), contributing author for Web Almanac
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2020
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2021
Cloudinary : remarkable, with no VC funding, hits $100M ARR and $1 Billion valuation, Forbes cover story
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2021 March
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May 2021
▲ Vercel
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2022
First dedicated Sales Engineer, becoming Director, Sales Engineering with the global team of 15 incredible SEs.
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True hyper-growth: company size from from 40 to 430, 1000% ARR growth, over 2 years.
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Jan 2024
Through constant innovation by an incredible Engineering org. and very strong PMF, Vercel announces crossed $100M.
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June 2024
Series E, putting Vercel valuation well in excess of $3 billion.
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Sept 2024
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Sept 2024
The Global Sales Engineering team alone now numbers 25 - such a privilege to work alongside this incredible world class team.
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August 2025
Series F, putting Vercel valuation at nearly $10 billion.
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April 2026
My Rest of World Field Eng team now numbers 26. Company growth to over $1/3rd Billion arr.
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October 2026
Joined Laravel, as first Solution Engineer, Rest of World